Case Study: Gusto achieves rapid, culture-fit hiring (4 hires in one week) with Spark Hire

How Gusto Uses Spark Hire to Identify Cultural Fit and Make Better Hires

Gusto, a modern payroll company focused on connecting businesses and employees, faced a holiday hiring surge for its sales team—receiving nearly 300 applications in one week—and needed a faster, more effective way to screen candidates and assess cultural fit.

By using Spark Hire’s video interviewing platform, Gusto invited 50 applicants to complete on-demand interviews, evaluated personality and workplace scenarios, and collaborated internally to move candidates quickly; they brought 10–15 people in for in-person interviews and hired four new sales team members—all within one week—and plan to expand video interviewing to other roles.

Gusto

Erin Colbert

Marketing