Case Study: Deka Lash achieves zero in-person no-shows and faster hiring with Spark Hire

How Deka Lash Eliminates In-Person No-Shows With Spark Hire Video Interviews

Deka Lash, a growing franchise of professional lash studios known as "The Experts in Eyelashes," was losing time and revenue to inefficient hiring: phone screens, appointment-setting, and frequent candidate no-shows made scaling locations difficult and hurt staff commissions. Franchise owner Bette Anne Duffy wanted a faster, more effective screening process to improve employer branding and hire motivated candidates.

Deka Lash implemented Spark Hire video interviews to replace phone screens—setting up candidate experience videos and question sets in about 30 minutes. The change produced a 90% video interview completion rate, eliminated previous 70% ghosting on scheduled interviews, and resulted in 100% of video-qualified candidates attending in-person interviews, saving time, protecting revenue, and giving hiring managers a clearer sense of candidate fit.

Deka Lash

Bette Anne Duffy

Franchise Owner