Case Study: Vitafol grows its online presence and patient engagement with Spark Growth

Vitafol doubles new website users with Spark Growth and drives 6.3 million impressions

Vitafol, a leading prescription prenatal vitamin brand, faced the challenge of reaching new audiences after relying on traditional marketing methods for over 30 years. They had a limited online presence and needed to revitalize their brand to drive further growth. They partnered with the vendor Spark Growth to implement a new digital marketing program.

Spark Growth shifted Vitafol's strategy from product-centric to patient-centric. Their solution included a complete website redesign aligned with the patient journey, the establishment of engaging social media channels, and the development of educational content. This holistic digital program delivered significant results for Spark Growth's client, including 6.3 million social media impressions, a 13.9% increase in Google ad conversion rates, and a doubling of new website users year over year.

Vitafol