Case Study: Surya Brasil Repositions for the U.S. Market with Spark Growth

Surya Brasil increases website users 271% with Spark Growth

Surya Brasil, a Brazilian clean beauty brand specializing in Henna-based vegan hair color, faced the challenge of breaking into the crowded U.S. market. Their traditional branding felt outdated for American consumers, yet they needed to preserve their iconic packaging. They partnered with the vendor Spark Growth for digital marketing strategy, social content creation, and influencer partnerships.

Spark Growth refreshed the brand's fonts, colors, and photography for digital and social touchpoints to create a more contemporary presence. They built an integrated strategy using social media, paid media, and influencer content. This solution successfully repositioned the brand, resulting in a 271% increase in unique website users, a 90% increase in orders, and an 82% increase in sales for Surya Brasil.

Surya Brasil