Case Study: iLook Glasses achieves 14x ROAS with Spark Growth

iLook Glasses drives 14x ROAS with Spark Growth

iLook Glasses, an eyewear company with a successful e-commerce business, wanted to grow its online presence and increase sales through digital advertising. They partnered with Spark Growth to establish an organic social media presence and launch digital ad campaigns.

Spark Growth developed a targeted program, building iLook's social media presence from scratch and launching e-commerce ads on Meta and Google Search. Their strategy emphasized trust-building messaging about the try-on tool and return policy. This approach drove a 14x return on ad spend within seven months and achieved a cost per add-to-cart of $1.73 on a $150 product.

iLook Glasses