Case Study: FitVine Wine drives higher e-commerce ROAS and millions in retail revenue with Spark Growth

Fitvine Wine lifts e-commerce ROAS 80% with Spark Growth

FitVine Wine, a health-conscious wine brand, was experiencing declining performance in its paid media program as it began to saturate its core audience. The company engaged Spark Growth to develop a new strategy to improve performance and identify new channels for continued growth, with goals to drive sales through both grocery retailers and e-commerce.

Spark Growth implemented a strategy that involved identifying new target audiences and launching compliant ad campaigns on Meta and Google Search. This approach drove millions in monthly retail revenue at stores like Whole Foods and Kroger, while also increasing e-commerce return on ad spend by 80% and achieving a 3.5x return on ad spend from search campaigns.

Fitvine Wine