Case Study: SPARC Brands achieve a 66% conversion lift with SpangleAI

SPARC boosts conversion by 66% with SpangleAI

SPARC Group, a digital commerce innovator operating brands like Forever 21, faced a challenge in aligning its high-performing social media ads with its fast-moving inventory. Products featured in ads were often out of stock or pushed down the page by the time shoppers arrived, creating a disconnect that hurt conversion rates. SPARC partnered with vendor SpangleAI to implement its AI-powered, self-optimizing landing experiences to bridge this gap.

The solution from SpangleAI dynamically generated landing pages that ensured continuity between ad creative and on-site product availability, creating seamless shopping journeys. This approach delivered a 66% lift in conversion rate, an 18% increase in average order value, and shoppers added 21% more SKUs to their carts. SpangleAI's implementation required minimal operational lift from SPARC's teams, enabling efficient and scalable customer acquisition.

SPARC