Case Study: SPARC achieves 66% conversion lift and 18% AOV increase with SpangleAI

How SPARC Brands Optimized Conversion for Website Traffic with Agentic AI

SPARC, a global fashion retail group that includes brands like Forever 21, faced a common eCommerce challenge: high-performing paid social ads were driving traffic to “New Arrivals” pages while fast-moving merchandising meant featured products were often pushed down or out of stock before shoppers arrived. To solve this scalability and relevance gap, SPARC partnered with SpangleAI to deploy AI-powered, self-optimizing landing experiences—including SpangleAI’s Shopping Assistant and Dynamic Categories—to keep on-site content aligned with ad creative and live inventory.

SpangleAI implemented deep Meta Ads integration and real-time, session-based personalization to create seamless 1:1 shopping journeys, dynamically surfacing relevant products and categories. In a controlled A/B test, SpangleAI’s solution drove a 66% lift in conversion rate, an 18% increase in average order value, and 21% more SKUs added to cart, enabling scaled customer acquisition without increased ad spend and requiring minimal operational lift.

SPARC

Samart Biswas

SVP of Digital Technology, Engineering and Data