Case Study: WHP Global achieves 44% higher revenue per visit and 51% conversion lift with SpangleAI

How Anne Klein achieved a 44% higher revenue per visit and 51% conersion lift with AI-Powered, Contextual shopping Experiences

WHP Global, the brand management firm behind Anne Klein, faced a growing gap between advertising platforms and its digital storefronts: manually creating contextually relevant landing pages at scale to improve first‑time conversion and ROAS was not feasible. To solve this, WHP Global partnered with SpangleAI and deployed Spangle’s vertical AI platform and self‑optimizing landing experiences to automate contextual, performance‑driven shopping journeys.

SpangleAI implemented autonomous, AI‑enriched 1:1 landing pages (including dynamic product recommendations, a Shopping Assistant and Dynamic Categories) that adapt in real time to ad context and in‑session behavior. In a controlled A/B test the SpangleAI solution drove 46% more engagement, 44% higher revenue per visit, a 51% conversion lift and 2x higher ROAS, all with minimal operational overhead and scalable optimization across campaigns.

WHP Global

Greg Gulymend

Digital Marketing Director