Case Study: Online Betting Company achieves World Cup PPC success with Spaceboost

Spaceboost sets an online betting company up for World Cup success

Online Betting Company partnered with Spaceboost to prepare for the World Cup, facing the challenge of rising demand, fierce competition, and extremely high CPCs for generic online betting keywords. To win visibility in a fast-moving market, the company needed a scalable PPC search marketing automation approach that could reach long-tail audiences and react quickly to changing fixtures.

Spaceboost’s PPC search marketing automation platform was used to build a large, highly targeted campaign architecture across relevant markets and channels, automate thousands of keyword and ad combinations, and optimize bids based on profitability. The result was a more agile betting search strategy designed to increase traffic, lower CPCs, and improve conversions, helping the client stand out from competitors and capture World Cup demand.