Case Study: SAP achieves 76% higher CTR with Spaceback Social Display ads

SAP boosts CTR 76% with Spaceback

SAP, a global B2B software company, needed to engage corporate decision-makers across Germany, the UK, and the US with a single, multilingual campaign. The challenge was to effectively drive traffic to product pages while maintaining creative cohesion internationally. To address this, they worked with the vendor Spaceback.

Spaceback implemented a solution that transformed SAP's own engaging LinkedIn content into dynamic programmatic display ads. This Social Display approach, executed in partnership with OMD, provided a scalable and cohesive creative strategy. The campaign resulted in a 76% average increase in click-through rate (CTR) compared to Dynamic Creative Optimization (DCO) ads, proving the effectiveness of Spaceback's method across hundreds of millions of impressions.

SAP