Case Study: Lego achieves a 531% increase in CTR with Spaceback

Lego boosts CTR by 531% with Spaceback

The customer, Lego, a globally recognized toy brand, sought new and innovative ways to boost the performance of its programmatic display ads without altering its media budget or buying strategy. To address this challenge, they partnered with vendor Spaceback and utilized its creative automation platform.

Spaceback's solution involved converting Lego's existing, highly engaging social media content into production-ready display creatives. Through an A/B test against its standard banners, Lego immediately saw a massive increase in performance, achieving a 531% increase in click-through rate (CTR). The collaboration with Spaceback set a new standard for campaign success and efficiency.

Lego