Case Study: Curlsmith boosts retail awareness with Spaceback

Curlsmith drives 87.3% mobile clicks with Spaceback

Curlsmith, a beauty brand specializing in curly hair care, faced the challenge of driving awareness that its products were newly available in select Sephora retail stores. To address this, the brand partnered with vendor Spaceback to leverage its platform for a digital advertising campaign.

The solution implemented by Spaceback used Curlsmith's existing short-form social videos to power a programmatic campaign across the open web. This strategy resulted in elevated engagement, including an average click-through rate of 0.17% and drove a significant 87.3% of all click activity from mobile devices. Spaceback's solution successfully increased brand recognition and awareness of the new retail availability.

Curlsmith