Case Study: Bettys future-proofs ecommerce and boosts conversions with Space 48

Bettys boosts revenue 219% with Space 48

Bettys, a luxury Yorkshire-based bakery and tea room brand, faced the expensive challenge of upgrading its ecommerce platform from Magento 1 to Magento 2. Their complex requirements included managing perishable goods with varying expiry dates, which demanded intricate delivery scheduling logic to ensure products always arrived fresh. The brand had previously worked with two other agencies and was locked into an inefficient and costly system that represented a technological dead end.

Space 48 implemented a solution by decoupling Bettys' complex business rules from the Magento platform. They created a platform-agnostic Available to Promise (ATP) micro-service to handle delivery scheduling and a separate application for integrations. This future-proofed Bettys' investment, ensuring it would be transferable to any future platform. The results for Bettys were significant, including a 43% increase in conversion rate and a 219% increase in revenue. Space 48 also dramatically improved the site's operational efficiency, allowing for over thirty new functionality releases in six months compared to just two or three in the previous three years.

Bettys