Case Study: NZICC helps prospective clients explore its venue with The Space InBetween

NZICC positions Auckland for $90 million in annual economic benefits with The Space InBetween

The New Zealand International Convention Centre (NZICC) needed a website to help its sales team compete against large international venues and secure event bookings prior to its 2022 opening. The Space InBetween was engaged to create this key marketing asset, which needed to balance form and function to effectively convey the venue's benefits and generate client inquiries.

Working closely with NZICC stakeholders, The Space InBetween developed a responsive website with an interactive configurator, allowing clients to customize the venue to their requirements. The solution, which has a modern New Zealand feel, gives prospective clients confidence and helps NZICC secure events, delivering an expected $90 million in annual economic benefits.

New Zealand International Convention Centre (NZICC)