Case Study: Fletcher Steel’s Dimond Roofing achieves a modern, easier-to-use web platform with The Space InBetween

Fletcher Steel modernizes Dimond’s website with The Space InBetween, becoming New Zealand’s largest long-run roofing manufacturer

The Space InBetween partnered with Fletcher Steel's roofing business, Dimond Roofing, New Zealand's largest long-run roofing manufacturer. Following an acquisition, Dimond was left with two outdated and separate websites for its key audiences, architects and installers. Their challenge was to revitalize the brand by creating a cohesive, structured, and easy-to-use digital platform.

The Space InBetween began by using analytics tools to observe user behavior and understand what to retain from the old sites. They then developed an interactive prototype to explore site structure and user journeys. The solution was a clean, contemporary website where products are easier to find, technical information is clearly displayed, and user movement is more organic. The Space InBetween delivered a platform that received extremely positive feedback from its users.

Fletcher Steel