Case Study: a U.S. community bank drives strategic growth with S&P Global Market Intelligence

A Bank Taps Into Critical Datasets to Drive Its Strategic Growth Plan

S&P Global worked with a leading community bank’s data and analytics team, which needed better ways to support a multi-part growth strategy. The bank wanted to improve bankers’ sales skills, identify acquisition and lending targets, evaluate branch expansion opportunities, and move toward digital transformation, but it needed external data and tools to do so more effectively.

S&P Global’s Market Intelligence solution set, including S&P Capital IQ Pro, Commercial Prospecting, and Vertical IQ, gave the bank access to business listings, prospect-matching, CRE and UCC data, industry intelligence, and analytical tools for prospecting, M&A analysis, and workflow automation. After an online demo, the bank subscribed and reported benefits such as reduced dependence on outside consultants, faster reporting and benchmarking, better branch and acquisition analysis, and stronger, more informed outreach to prospects.