Sovrn
14 Case Studies
A Sovrn Case Study
VWVortex is one of the oldest and largest online Volkswagen communities, hosting news, forums, galleries and a passionate membership built over many years. Despite strong traffic and engagement, the team found affiliate marketing impractical—implementing programs was time-consuming and risky, with no way to know if the investment would pay off until after resources were spent.
By integrating VigLink, VWVortex automated affiliate monetization across its existing links and content, removing the heavy implementation burden and lowering risk. The solution unlocked a new, scalable revenue stream from everyday editorial and community content, allowing the site to monetize growth without adding significant editorial overhead.
Jamie Vondruska
Editor