Case Study: RideApart achieves additional revenue and audience insights with Sovrn

RideApart - Customer Case Study

RideApart is a go-to destination for motorcycle enthusiasts, covering bikes, gear, events, and motorcycle culture. The site wanted a way to monetize outbound traffic and gain insight into where readers go after leaving the site, without changing the user experience or adding operational overhead. Sovrn’s VigLink Convert was used to help address this challenge.

Sovrn implemented VigLink Convert for RideApart, enabling seamless affiliate monetization on outbound links while preserving the site’s experience. According to RideApart founder Jon Alino Guzik, the solution added an additional revenue stream and provided insight into audience behavior with no operational overhead, helping the publisher earn more from existing traffic.

RideApart

Jon Alain Guzik

Founder