Case Study: PurseBlog monetizes 4M monthly visitors and boosts affiliate revenue with Sovrn (VigLink)

PurseBlog - Customer Case Study

PurseBlog, founded in 2005 by a photographer and his fashion‑insider wife, reaches over 4 million unique visitors monthly and runs an active companion forum on shopping, care, and designer insights. With a large, engaged audience and in‑house editorial content, the challenge was to monetize that traffic and seamlessly connect readers with the products they want without heavy lift or disrupting the user experience.

PurseBlog uses VigLink’s Convert and Insert products via a single small piece of code, letting VigLink handle link conversion and placement on the back end. The result: automated, non‑intrusive commerce linking, clear monthly reporting on revenue‑generating pages, and reliable additional income with minimal maintenance.

PurseBlog

Vlad Dusil

CoFounder & COO