Case Study: Sanctuary Spa becomes a top self-care brand with Southpaw Communications

Southpaw | Sanctuary

The customer, Sanctuary Spa, was famous for its gift sets but faced the challenge of shifting consumer behavior to encourage daily use of its products for personal self-care. The vendor, Southpaw Communications, employed its Neuro-Behavioural method to address this goal.

Southpaw's solution was the #THISCOUNTS campaign, which reframed self-care as an attainable "pleasurable necessity" rather than a "guilty pleasure." This approach successfully positioned Sanctuary Spa as the number one ranked brand in its self-care category.

Sanctuary Spa