Case Study: Outside Inc. modernizes its media platform with Southleft

Outside Inc’s 10-year transformation with Southleft powers a multisite WordPress system

Outside Inc, a leading name in endurance sports publications, initially contacted Southleft in 2014 with a static, non-responsive website. Their challenge was to modernize their digital presence with a mobile-first design and migrate to a new CMS, a task that grew more complex as they needed to incorporate various acquired publications, each with its own unique brand identity.

Southleft successfully transformed the site into a responsive, high-performing platform, first re-platforming it to Drupal and later to a complex WordPress multisite system. This solution allowed for the seamless integration of Outside Inc's family of brands. As a result of this decade-long partnership, Southleft helped Outside Inc improve its user experience while simultaneously increasing traffic and revenue, establishing themselves as the client's go-to partner for web solutions.

Outside Inc