Case Study: Liquor.com diversifies revenue with a new Shopify e-commerce experience from Southleft

Liquor.com launches Shopify e-commerce with Southleft, diversifying revenue beyond affiliate links

Liquor.com sought to diversify its revenue streams beyond an affiliate-link model, which accounted for a third of its income, and to begin selling its own branded goods. The company partnered with the vendor Southleft to design and develop a new Shopify-based e-commerce platform to meet these goals.

Southleft implemented a lean, agile approach, bypassing traditional wireframing to move quickly to in-browser design and development. The result was the successful launch of shop.liquor.com, a new platform that allowed Liquor.com to diversify its revenue and establish a new digital home for its e-commerce initiatives.

Liquor.com