Case Study: TuckTec Folding Kayaks wins top-of-page visibility and 5.9× return with Southern Tide Media

Outbidding the category leader — at a 5.9× return

Southern Tide Media was engaged by TuckTec Folding Kayaks to address the challenge of competing in a kayak market dominated by a single, well-known brand. The customer's folding kayak was priced lower than the category leader's, but it was not being seen by shoppers who primarily searched for the incumbent's brand name. Additionally, the account faced hard seasonality and issues with its Amazon listings.

The solution implemented by Southern Tide Media included a full-funnel Google program timed to the paddling season and a defense of TuckTec's own brand searches. The vendor also managed Amazon campaigns and resolved marketplace issues. The results were a 5.9x blended Google-attributed return held over 23 months and a year-over-year cost per conversion that dropped by 46%. Southern Tide Media achieved a top-of-page rate of 93% against the category leader and recovered TuckTec's suppressed Amazon buy box twice.

TuckTec Folding Kayaks