Case Study: Innovative Dehumidifier Systems achieves 3.6× ROAS and a fast distributor-model rebuild with Southern Tide Media

From break-even to 3.6× — then rebuilt for a new business model

The customer, Innovative Dehumidifier Systems, faced the challenge of a break-even Google Ads account that was not generating profit. They hired vendor Southern Tide Media to take over the account and improve its performance.

Southern Tide Media rebuilt the program's tracking and focused on margin-based bidding, which led to a 3.6x return on ad spend within 60 days. When the client pivoted to a distributor-only model, Southern Tide Media successfully re-engineered the entire campaign strategy in one month to focus on generating distributor referrals, ensuring the program's continued success and providing consistent weekly reporting.

Innovative Dehumidifier Systems