Case Study: Oceana Resorts Launches Fully Tracked Paid Media Across Five Brands with Southern Tide Media

Five resort brands, zero Google presence, one season

The customer, Oceana Resorts, a group of five resort brands, had no Google marketing presence and faced the challenge of launching campaigns mid-season. Their booking revenue was also locked in a third-party system, making it invisible for ad bidding. They engaged Southern Tide Media to build a paid media program from nothing.

Southern Tide Media implemented a full solution, creating all necessary Google accounts and integrating booking revenue directly into Google Ads and GA4. This allowed campaigns to bid on actual reservation value. As a result, all five properties were live within a single season, achieving a single-digit cost per booking action and making 100% of booking revenue visible for optimization.

Oceana Resorts