Case Study: CORA Physical Therapy boosts conversions and lowers acquisition costs with Southern Tide Media

Conversions up 20% and cost per acquisition down 29% — in the same month

Southern Tide Media partnered with CORA Physical Therapy, an outpatient rehabilitation network that grows by both opening new clinics and acquiring established practices. Their key challenge was to migrate these acquired practices without losing the valuable search equity and online presence each one had built over a decade, all while managing a high volume of marketing projects.

The solution implemented by Southern Tide Media was a repeatable acquisition-migration workstream involving meticulous redirect strategies, alongside comprehensive multi-site management and paid media. This approach delivered 691 projects over six and a half years. The results included a 20% increase in conversions accompanied by a 28.9% decrease in cost per acquisition in a single month.

CORA Physical Therapy