Case Study: Cartessa Aesthetics achieves a 21% conversion rate lift with Southern Tide Media

Conversion rate up 21% in a month when ad spend went down 16%

Cartessa Aesthetics, a company that brings aesthetic medical devices to the North American market, faced the challenge of launching multiple new products simultaneously, each with its own unique audience and competitive set, while also expanding into Canada. They hired Southern Tide Media to manage this high-volume marketing operation, which was further complicated by bot traffic polluting their analytics.

Southern Tide Media built a comprehensive marketing foundation including a brand system and website, then executed a repeatable process for each device launch involving landing pages, collateral, and paid search programs. The vendor successfully launched six devices across two countries, delivering 923 projects. Key results included a 103% increase in site users and a 21% lift in conversion rate in a single month where ad spend was simultaneously cut by 16%.

Cartessa Aesthetics