Case Study: Easy Denture achieves a 599% Google-attributed return with Southern Tide Media

A 599% return in a category Google restricts

Southern Tide Media partnered with Easy Denture, a company selling affordable at-home dentures directly to consumers. The challenge was to drive growth in a product category that Google actively restricts with strict advertising policies, all while operating under a hard ceiling for customer acquisition cost set by the client.

The solution from Southern Tide Media involved a complete rebuild of the conversion tracking and economic model to reflect the client's actual unit sales and profit margins, excluding affiliate sales. This allowed their Google and Bing Ads campaigns to optimize for real profit. The results were a 599% Google-attributed return on ad spend by the fourth month, and the always-on program successfully survived multiple platform policy crackdowns and was still running three years later.

Easy Denture