Case Study: Samaritan's Purse increases online donations by 38% with SOUTH

Samaritan's Purse boosts annual online donations by 38% with SOUTH

The non-profit organization Samaritan's Purse faced the challenge of modernizing its online donation platform to better engage donors using smartphones and tablets and to consolidate its many global initiatives. The vendor SOUTH was enlisted to provide a custom web application and a responsive website to address this business process challenge.

SOUTH implemented a responsive site with a streamlined, image-driven donation funnel that functioned across all devices. The solution included secure, multi-currency payment processing, custom reporting, and an automated supply chain system. This work resulted in a 38% increase in annual online donations for Samaritan's Purse, which translated to a $12 million increase in online giving and enabled greater global aid.

Samaritan's Purse