Case Study: Juggernaut Training Systems grows global fitness engagement with SOUTH’s multi-platform brand and web solution

Juggernaut Training Systems drives 4.7 million visitors with SOUTH

The customer, Juggernaut Training Systems, was a growing force in the fitness industry whose website experienced a twelve-fold increase in traffic, creating a need for a sophisticated conversion engine rather than a simple redesign. SOUTH was engaged to provide brand, website, product design, and business process engineering services to address this challenge.

SOUTH implemented a mobile-first redesign focused on user engagement and seamless conversion. Key features included infinite scroll for articles, intuitive navigation menus, and an intelligent system that expanded related products in the sidebar without interrupting the reading experience. The technical solution elegantly integrated WordPress and Shopify for a seamless front-end. This work helped drive 4.7 million visitors from 226 countries to the site in 2014 and supported Juggernaut's expansion into new product lines.

Juggernaut Training Systems