Case Study: Charleston Metro Chamber of Commerce boosts digital engagement with SOUTH’s Heystack platform

Charleston Metro Chamber of Commerce boosts website users 48% with SOUTH

The Charleston Metro Chamber of Commerce, a chamber of commerce defined by its in-person networking culture, faced the challenge of transitioning to a digital business model to better convert and connect its members online. The vendor SOUTH was engaged to address this through a complete website redesign and the development of a custom platform.

SOUTH first redesigned the website to forefront news and information, resulting in a 48% increase in users and a 38% increase in sessions. They then developed a custom software product called Heystack to automate operations and serve as a unified portal for members. This solution streamlined tasks, improved member connections, and was forecasted to produce margins for future business growth.

Charleston Metro Chamber of Commerce