Case Study: Autodesk boosts content engagement with SOUTH

Autodesk doubles sessions and organic traffic in 60 days with SOUTH

The customer, Autodesk, faced the challenge of increasing user engagement on its content platform, LineShapeSpace. The architectural software company partnered with the vendor SOUTH to build a solution focused on optimizing the user experience around its high-quality content.

SOUTH implemented a custom front-end engagement sidebar and a backend analytics dashboard. The solution provided tools for social sign-on, saving articles, and commenting, while offering Autodesk administrators deep insights into user behavior. This resulted in sessions, new users, and organic traffic doubling within 60 days, alongside a 500% increase in continued reading and a dramatic rise in conversions. Autodesk also gained the ability to measure reader preferences and identify its most engaging authors.

Autodesk