Case Study: STIR Knoxville Achieves a Record-Breaking Restaurant Launch with South Made Marketing

STIR Knoxville launches with South Made Marketing and gains 5,000 followers before opening

STIR Knoxville, a new restaurant concept by SquareOne, was preparing for its highly anticipated launch. They faced the challenge of building significant buzz and a loyal community in Knoxville ahead of their opening day without utilizing any paid advertising. They partnered with the marketing vendor South Made to handle their social media strategy, content creation, and community management.

South Made implemented a comprehensive organic marketing campaign focused on social media. The solution included managing all social channels, creating engaging content, coordinating with influencers and press for soft opening events, and fostering community engagement. The results were historic; South Made's campaign drove 5,000 followers before the restaurant even opened, with one post alone reaching over 8,000 accounts. This led to the most successful restaurant opening in the parent company's history and earned South Made a Netty Award for Best Instagram Campaign.

STIR Knoxville