Case Study: Hotel Indigo Gatlinburg elevates its luxury hotel brand with South Made Marketing

Hotel Indigo Gatlinburg launches luxury hotel marketing with South Made Marketing in 2025

Hotel Indigo Gatlinburg, a new luxury Hilton property, aimed to establish itself as a visually striking hotel in the Smokies. The challenge was to launch this iconic hotel and its rooftop bar, setting a new standard for luxury stays near Pigeon Forge. To achieve this, they partnered with South Made Marketing for a comprehensive suite of digital marketing services.

South Made Marketing implemented a full-scale solution including brand strategy, content creation, social media management, web design, reputation management, Google Business optimization, and influencer coordination. Through these efforts, South Made successfully brought the hotel's brand to life, effectively establishing its premium presence in the market and achieving its launch objectives.

Hotel Indigo (Hilton Property)