Case Study: BBN Hospitality’s The Black Dog builds buzz and a standout brand with South Made Marketing

BBN Hospitality launches The Black Dog with South Made in 2026 relaunch campaign

BBN Hospitality, a hospitality group, took over a dormant space in North Knoxville with the vision to transform it into a full-scale restaurant and bar called The Black Dog. Their challenge was to build anticipation for the new venue throughout its renovation period and successfully launch it as a must-visit destination. They brought in South Made Marketing from the start to help shape the brand and manage its social media presence.

South Made Marketing kept momentum alive during renovations with creative social campaigns. Leading up to the grand reopening, they designed a new website and executed a major campaign to drive buzz. Their comprehensive solution also included custom graphic design for merchandise and beer cans. The work by South Made Marketing successfully helped introduce The Black Dog as North Knoxville's newest destination.

BBN Hospitality Concept (BBN Hospitality)