Case Study: Small Farmers Agri-Business Consortium Haryana Goes Digital with SourceTrace

Small Farmers Agri-Business Consortium Haryana - Customer Case Study

Small Farmers Agri-Business Consortium Haryana (SFACH), in collaboration with the Haryana Horticulture Department, needed a better way to support horticulture farmers, improve management of Farmer Producer Organizations (FPOs), and make agricultural information and services more accessible. The challenge was to use digital tools to strengthen farmer access to advisory, market opportunities, and timely crop-related support.

SourceTrace implemented its digital platform, including farmer profiling, market linkage, and pest-and-disease advisory services, to connect farmers, FPOs, experts, and buyers. SourceTrace is creating 100,000 farmer profiles and enabling real-time produce listings, direct buyer-FPO contact, Hindi-language mobile advisory, and SMS-based expert recommendations. The solution improved supply-chain linkages, supported better price realization through aggregation, and created a foundation for future digital payments through SourceTrace’s DATAGREEN platform.

Small Farmers Agri-Business Consortium Haryana

Arjun Singh Saini

Managing Director