Case Study: Fruit Master Agro Fresh boosts apple traceability and quality with SourceTrace

Fruit Master Agro Fresh - Customer Case Study

Fruit Master Agro Fresh Pvt. Ltd., a Kashmir-based apple grower, packer, storer, transporter, and marketer, needed a better way to manage its orchard and supply-chain operations across many small growers. The company lacked reliable, centralized data for pre-harvest and post-harvest decisions, making it difficult to track orchard practices, chemicals used, disease outbreaks, and orchard locations at scale. SourceTrace provided its traceability and digital farm management solution to bring structure and transparency to the apple value chain.

With SourceTrace’s platform, Fruit Master Agro Fresh began enrolling farmers and orchards one by one, aiming to connect 1,000–2,000 farmers initially and grow to 10,000 farmers over five years across 1,600 hectares. SourceTrace enabled real-time data capture, chemical and disease tracking, orchard mapping via Google Maps, and knowledge sharing between farmers and the in-house team. Fruit Master expects a 4x increase in production and a 65–90% improvement in quality, alongside higher farmer incomes and better-informed policy, procurement, and advisory decisions.

Fruit Master Agro Fresh

Uzair Javeed

Chief Operating Officer