Case Study: Chetna Organic Agriculture Producer Company achieves end-to-end cotton traceability with SourceTrace

Chetna Organic Agriculture Producer Company - Customer Case Study

Chetna Organic Agriculture Producer Company, an organic cotton producer in India, wanted to improve the livelihoods of tribal smallholder farmers while making cotton farming more profitable, sustainable, and transparent. The company faced challenges with manual paper-based tracking, lack of real-time visibility, and the need for traceability to prove organic sourcing to ethical fashion buyers. SourceTrace’s digital solutions were used to support its internal control system and field operations.

SourceTrace digitized Chetna’s end-to-end value chain, assigning unique farmer IDs, capturing transaction data digitally, enabling quality checks and digital payments, and tracking transport, ginning, and bale numbering for full traceability from farm to spinner. As a result, Chetna achieved greater transparency across production and procurement, real-time data collection, and a sustainable, guaranteed market with premium pricing for more than 8,000 farmers. SourceTrace also helped Chetna strengthen customer trust and loyalty by proving organic and source traceability.

Chetna Organic Agriculture Producer Company

Nanda Kumar

Chief Operating Officer