Case Study: United Classifieds boosts opt-ins and cuts bounce rates with Sourcepoint's Dialogue CMP

United classifieds adds value to their advertising products with sourcepoint’s dialogue cmp

United Classifieds, a leading provider of online advertising in Slovakia, faced challenges with consent management across its portfolio of websites. Their previous CMP was not user-friendly, leading to high bounce rates and difficulty complying with GDPR. They lacked streamlined tools for message management and reporting, which affected their advertising monetization. Seeking a flexible solution, they turned to Sourcepoint's Dialogue CMP upon a recommendation.

Sourcepoint provided a customizable CMP solution, allowing United Classifieds to tailor the consent interface for each of its brands. With dedicated support, they implemented A/B tested designs. This resulted in a 20% increase in full opt-in rates and a 14% decrease in bounce rates, significantly boosting monetization and ensuring compliance with regional regulations.

United Classifieds

Martin Pastierovič

Data Protection Manager