Case Study: Publisher Collective supercharges consent management with Sourcepoint

How publisher collective Supercharged their consent Management strategy

Publisher Collective, a global advertising platform for gaming and entertainment publishers, needed a consent management partner to ensure their monetization was compliant with global data regulations and to protect their clients from fines. They required a solution that offered easy onboarding for their numerous partners, flexibility for growth, and deep industry expertise. They partnered with Sourcepoint to implement its consent management platform (CMP).

Sourcepoint provided a detailed and customizable CMP for over 300 websites, facilitating easy onboarding and management. The partnership extended beyond a transactional relationship to include collaborative working groups. These groups, which focused on issues like the 'Reject All' button and U.S. privacy laws, provided invaluable insights and future-proofed Publisher Collective's strategy, ensuring both compliance and revenue optimization for their clients.

Publisher Collective

Elspeth Hinde

Head of Product