Case Study: PinkNews streamlines consent management with Sourcepoint

How pinknews migrated to sourcepoint to streamline their consent management strategy

PinkNews, a major global LGBTQ+ publisher with over 150 million monthly visitors, sought a new consent management platform (CMP) partner to help them expand compliance beyond their website, maintain strong branding, and navigate evolving privacy regulations in the EEA, UK, and US. They needed a provider that could offer expert support and customization.

Sourcepoint implemented its CMP, providing extensive support and customization that allowed for a migration completed in just one day. The solution enabled PinkNews to apply GDPR consent strings for specific use cases in the US, leading to improved monetization. Following the successful web integration, PinkNews also began using Sourcepoint's Diagnose tool to scan for compliance risks and is now working to integrate the CMP into their mobile apps.

PinkNews

Sarah Watson

Chief Product Officer