Case Study: heise online achieves compliant Consent or Pay flexibility with Sourcepoint

How heise partnered with Sourcepoint to deliver Flexible ‘consent or pay

heise online, a leading German tech news publisher, faced a challenge when its local data protection authority required it to reconfigure its existing 'Consent or Pay' model to provide users with more granular control over their data. To meet these strict regulatory requirements while protecting its monetization strategies, heise partnered with privacy software provider Sourcepoint.

Sourcepoint developed a more flexible version of the 'Consent or Pay' solution that required users to make granular choices for each specific data processing purpose. This updated model, which included the ability to mark certain monetization purposes as required, was approved by the authority. The solution built by Sourcepoint for heise online subsequently became the definitive and compliant model for the 'Consent or Pay' approach across all of Germany.

heise online

Dominique Kuhn

Head of Product Management