Case Study: Vizio boosts holiday sales with SourceKnowledge

Vizio Turns Up the Volume on Holiday Sales

Vizio, a leading television manufacturer brand, partnered with SourceKnowledge to improve holiday online sales and brand sentiment. The campaign was evaluated on return on ad spend (RoAS) and compared against 25 other advertising vendors using siloed prospecting or remarketing tactics.

SourceKnowledge implemented a full-stack performance advertising solution with targeted cross-device campaigns, video and display creatives, dynamic bidding, and value-based remarketing. The campaign delivered a 3.2x RoAS, 209% better AOV, 94% lower Cost Per Session, 375% higher click-through rates, and over 6 million impressions to high-value prospects across the US.

Vizio