Case Study: Leading Beverage Company improves brand sentiment with SourceKnowledge

SourceKnowledge Partners with Ready to Drink Beverage to Improve Brand Sentiment

Leading Beverage Company partnered with SourceKnowledge to address a brand perception challenge for its ready-to-drink beverage products. The company wanted to reach women ages 19–39 in Canada, especially in British Columbia, and improve brand sentiment by shifting the brand image toward a more mature, sophisticated audience using targeted mobile and desktop pre-roll video.

SourceKnowledge ran a cross-device, provincially targeted skippable pre-roll video campaign using three :15 ads and optimized delivery based on completion rates and audience data. In 123 days, the campaign generated over 5 million completed views and delivered an 83% average completion rate, while survey results showed a 17% lift in product recall, 12% improvement in brand health, 8% increase in desired product association, and 6% higher purchase intent.