Case Study: RE/MAX achieves 4,200+ leads with SourceKnowledge

SourceKnowledge Helps RE/MAX Reach New Buyers With Full Stack Campaign

RE/MAX worked with SourceKnowledge on its first conversion-focused digital marketing campaign for the new RE/MAX.ca website. The challenge was to move users who had already viewed multiple properties from awareness and consideration into the final decision stage, where they would submit an inquiry or schedule a property viewing.

SourceKnowledge implemented a full-stack, 3-step conversion funnel using video, display, lightbox, and retargeting ads across a multi-touch attribution model. The campaign drove 4,200+ leads and more than 600 additional form completions, while also establishing conversion benchmarks for future RE/MAX campaigns.

RE/MAX

Elaine Langhout

Regional Advertising Director