Case Study: PerfectLens.ca Achieves 4X ROAS with SourceKnowledge

SourceKnowledge Helps PerfectLens Integrate Data into their Marketing Mix

PerfectLens.ca, an online contact lens retailer, wanted a better way to centralize campaign data and understand the effectiveness of its ad spend as it scaled in a highly competitive market. The company turned to SourceKnowledge to improve customer acquisition and optimize return on ad spend across fragmented desktop and mobile audiences.

Using SourceKnowledge’s attribution, reporting, and SmartBidder™ technology, PerfectLens.ca tracked viewthrough and clickthrough conversions, mapped paths to purchase, and optimized ad delivery by creative, budget, geo-target, and audience behavior. The campaign delivered a 4X return on ad spend, reached more than 6 million unique devices, and helped PerfectLens expand into the United States while continuing to use SourceKnowledge in both markets.

PerfectLens.ca

Mariam Demian

Digital Marketing Manager