Case Study: Largest Ski Resorts in North America achieves 7.54x ROAS with SourceKnowledge

One of the Largest Ski Resorts in North America Carves Out A Big Return with SourceKnowledge

The Largest Ski Resorts in North America partnered with **SourceKnowledge** to drive season pass sales in Alberta, Canada. Facing a small, tightly geo-targeted audience of local skiers and snowboarders—and strong competition from nearby resorts—the customer needed a way to reach high-value prospects likely to buy a season pass priced between $600 and $1,000.

**SourceKnowledge** implemented a full-funnel display advertising strategy using audience data, machine learning, and precision geo-targeting to attract, re-engage, and convert users across the funnel. The campaign delivered **161 conversions** in one month and achieved a **7.54x return on ad spend**, with **80% of conversions** coming from major city areas like Calgary and Edmonton; SourceKnowledge also supported an upsell campaign for a loyalty card to increase lifetime value.