Case Study: GhostBed Achieves 12.4x RoAS with SourceKnowledge

GhostBed CPA Campaign Tucks in a 12.4x RoAS

GhostBed, a leading online mattress-in-a-box retailer, wanted to stand out in a highly competitive ecommerce category while driving more sales from its website. To meet this challenge, GhostBed partnered with SourceKnowledge for a CPA performance campaign across premium search, social, display, and retargeting channels.

SourceKnowledge implemented a risk-free, lower-funnel strategy that combined brand prospecting with retargeting to move qualified shoppers toward purchase, and GhostBed only paid for conversions. The campaign delivered a 12.4x return on ad spend (RoAS), with display and retargeting playing a key role in GhostBed’s branding and marketing efforts.

GhostBed

Marc Werner

CEO