Case Study: DentsuBos boosts site engagement and brand lift with SourceKnowledge

Dentsubos Partnered with SourceKnowledge to Increase Site Engagement and Brand Lift for Luxury Automaker

Dentsubos partnered with SourceKnowledge to help a luxury automotive client attract in-market consumers, increase engagement with key website features, and move qualified prospects further down the funnel. The goal was to drive conversions at scale while also improving video completion rates and overall brand lift.

SourceKnowledge executed a cross-media campaign using targeted :15 pre-roll video and sequential display retargeting, optimized in-flight with its SmartBidder technology to drive interactions with the client’s “Configure & Price” feature, as well as “Find a Dealer” and “Book a Test Drive” activity. The campaign delivered 6.8 million impressions over two months and produced a 27% lower CPA, 82% video engagement, 163% higher brand recall, plus measurable lifts in brand perception and purchase intent.

Dentsubos